Mega-events, expansion and prospects: Perceptions of Euro 2020 and its 12-country hosting format

Mega-events occupy important roles within global consumer societies, and so, this article aims to advance the sociological understanding of mega-events by using UEFA Euro 2020 as a case. Traditionally, sport have been staged in one or two countries. However, for first time ever, 12 European countries shared hosting rights 2020, which was postponed year following COVID-19. In sports, temporary shift highly remarkable 12-country format’s implications raised host questions. Drawing upon qualitative interviews, documentary analysis media sources, examines mega-event’s distinctive format its broader implications. The explores socio-political conditions under 2020’s became reality stakeholder outlooks on event format. It is argued that event’s considered limit negative ‘legacies’ cities, yet perceived generate logistical financial difficulties potential mega-event consumers. an epoch characterized growing opposition hosting, such findings are particularly important.